Begin your Cortype Map

Start here

Tell us what we’re mapping.

Start with the request. Tell us about the brand and what you want to clarify. You can decide on scope and payment after Trasaterra reviews it with you. Already know this is the right path? .

Company website confirmation

Basics
Story
Audiences
Extras
Permission

Contact details

First, what are we mapping?

1. Basics

Brand, person, or organization name Field, category, or public role Website or public link Your name Email Phone Your role

What did you come here for?

Choose the closest path.

Base Map Clearer language and direction. Strategic Map Deeper guidance, examples, and application. Brand, Design & Web Project A broader Trasaterra project with Cortype included when useful. Not sure yet Start with the request and we will sort the scope later.

Business story

Now the good part.

2. The Story

What is this known for, and why does it matter? A few sentences are enough. More detail helps: what it does, who it matters to, what is changing, and why now. When people choose this brand, what are they really choosing? This can be practical, emotional, social, or all three. Do not worry about making it polished. What should the brand be known for? List values, promises, standards, qualities, or words that matter. Three or more is ideal.

Audience groups

Who matters most?

3. Audiences

List the groups or people this needs to speak to. Use commas, new lines, or a loose sentence. Example: donors, first-time buyers, local families, press, voters.

Reference material

Only if easy.

4. Anything helpful?

This is optional. If nothing is handy, skip it. We can use the website and your answers to do the research lift.

Loose links or notes Social profiles, press, a folder link, a note, or nothing at all. Optional file drop Drop files if they are handy. Skip this if files are not easy to find.

Consent and next step

Last step.

5. Permission & Next Step

I understand that I can submit this request before paying. A completed Cortype Map is delivered after payment or an approved Trasaterra project code. I understand that each Cortype is a human-led strategic map. Trasaterra may use AI-assisted research and drafting systems during production, but a Trasaterra brand strategist is responsible for the final judgment, refinement, and delivery.